At cinema.com.hk, we respect your privacy. We do collect information from you, but it is our policy and priority to ensure that all personal information remains private and secure. To protect your privacy, cinema.com.hk will not release personal identifying information about you without first obtaining your consent, unless required to do so by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on our company Cinema.com.hk reserves the right to amend this Privacy Policy at any time without prior notice, and only the current Privacy Policy may be deemed effective. The information we collect is aggregated to reflect the population as a whole rather than focused on individuals. We use it to help us better understand the people who visit Cinema.com.hk. In addition, like many other sites with paid advertising, we disclose some of this aggregate information to advertisers to inform them of the number of people who have seen and clicked on their advertisements. During the bc VIP membership signup process, we ask you to supply personal information. bc VIP membership may also ask you to update your personal information from time to time. We use this information to better marketing strategy and make our service more relevant to each member. Your personal information can be accessed, or changed by login with bc VIP no. and login password. If, at any time, you would like to stop receiving promotional materials from bc VIP membership you should e-mail to membership@cinema.com.hk. This privacy policy is part of our User Agreement and you agree to be bound by all of its terms and conditions.